You should know that contact roles are actually a standard Salesforce object which define the role of that level of influence which a contact has in the relation to such sales opportunity. They are actually required object for those Pardot Admins. The Pardot Marketer knows that prospects are certainly closely related with the associated contact record. You have to know that working at the prospect or the contact level would allow you to build that personalized marketing experience for each person. With the Salesforce, the contact records don’t have direct relationship with such Opportunities.
You should be aware that opportunities have such relationship with the account record and the account has relationship with contacts but you have to understand that there is actually no direct relationship. So that this is taken care of, the Salesforce actually made such object which is referred to as Contact Roles making a link between the contacts and also the roles that they have in the Opportunity.
Be aware that ever contact role comes with four standard fields and they are actually the name of the contact, job title, the role which are default roles including the decision maker, evaluator business user and the primary that is actually a checkbox field which you may utilize for you to be able to single out a contact.
You may certainly take advantage from the contact roles. This is one object which is functional and not flexible. Also, you need to know the biggest limitation that stumps such admins and developers is the custom fields may not be added. This is surely frustrating in those scenarios where you would like the contact object to update that opportunity or do such reporting on the contact and also opportunity in tandem. Also, you can’t surely run validation rules or those triggers from the records.
Also, you have to know that the contact role information data may not be viewable or usable in the Pardot. Such are still quite important for the Pardot Admins.
There is definition of the part of the person account or contact being played in an opportunity, account, case or contract. For example one could be the decision maker of the opportunity and the other functions as the evaluator. You may certainly assign such contact role to any contact or that person account which would affect the case, the account, contract or such opportunity. Those contacts and person accounts may have various contact roles on many cases, accounts, contracts or opportunities.
The contact roles that are actually related to the account, the contract or the case would show the roles that every contact person account is actually playing in a record.